Update on the 26th Festival of India-2021

INDIA ASSOCIATION of CHARLOTTE  -  Press Release 2-12-2021

Covid has drastically impacted our very way of life. And after the trauma of having to cancel our annual Festival of India 2020, we have started planning for our festival this year. In our frequent interaction with our key partners like BPAC, CRVA etc., about their view of customer sentiment, we all share a sense that visitor confidence continues to improve as vaccine penetration grows within our community. But no credible data to help predict how folks even after having received the Covid vaccines, would psychologically feel about attending crowded events in the Fall time frame. Our challenge is to predict visitor sentiment about events in closed indoor settings, as against experiences in a totally open outdoors setting.

We continue to work with Belk Theater as well as other open venues like County Parks, but they are also struggling with making firm commitments right now, for the September/October time frame.

Our intent is to drive a festival this year, even though the venue, duration and timing may need to be different from what we have done in the past.

Our priority in doing the event is to focus on the health and safety of our visitors, our performers, our volunteers and all other stakeholders.

We hope to make a decision as soon as our venue partners respond with some firm commitments, and will update this posting as things develop. This is a plea to please check back here frequently for the latest status on Festival of India 2021

Festival of India - Update 5-6-2021

We are continuing to struggle with whether the festival venue this year should be indoors or outdoors. Our key challenge remains to gauge visitor sentiment on attending crowded events, even after a significant penetration of Covid vaccine within the community, around the Fall time frame. 

We already have a slot reserved at Belk Theater for the 1st weekend of September, and are also working on a date with the Country Parks Dept., who seem ambivalent about committing anything, that far out. 

We are also seriously exploring another option of offering glimpses of the Festival of India, in collaboration with CCCP (Charlotte City Center Partners), on their Charlotte SHOUT! events platform, scheduled to be held between Sept 17 – Oct 3 at many locations Uptown. 

We are diligently pursuing all these options and eager to update you, as soon as we have a firm commitment and make a final decision. 

Please stay tuned by checking status on the website. Thanks and we remain grateful for the support and patience of all our valued stakeholders. 

India is a country of billion people of diverse cultural, religious and ethnic backgrounds. These cultures are connected by a common thread of history, social, and political norms that bind it as a nation, as it marches confidently into the 21st century.

Festival of India is organized to showcase that diversity of culture and heritage to the larger community in the Carolinas and provides an excellent opportunity for cultural exchange in a fun setting. The festival exposes people here to the rich mosaic of different art, crafts, languages, couture and cuisine from the various regions of India in a festive setting. The result is to enhance the education of our fellow citizens about the rich heritage of an ancient civilization with the expectation of bringing different people together. Our linkage and collaboration (e.g: theme India exhibit contest) with the Charlotte Middle schools, reflects our keen desire to educate and broaden the horizon of young people to the rich cultures from other parts of the world.

The Festival brings the best talent within the community to highlight a fusion of popular modern (Bollywood) and classical Indian dance forms, in captivating performances that educate and enthrall people of all ages.

The festival is organized by the India Association of Charlotte a nonprofit cultural organization established to serve the growing Indian American Community in the Charlotte area. Its primary mission is to share Indian culture with the people of the larger community and foster a better understanding of the cultural diversity of India in an effort to make our Queen City a truly world class city. For more information, please send email to info@indiafestival.net 

The festival draws over 20,000 visitors from Charlotte and the surrounding areas. The best way to summarize the impact of the festival is to paraphrase a comment we have heard repeatedly during the festival. “This has been a great opportunity for me as a Charlottean to get a taste of Indian culture and experiencing and understanding a bit more about India without leaving Charlotte. Other activities in addition to Charlotte Idol vocal competition include live dramas on Indian American themes.

A large Food Court on the street offers a range of popular Indian delicacies to tickle the palate. In addition, various Indian souvenirs, costumes, jewelry and other works are displayed for viewing and buying.

Activities for children include Kids Art Corner and Kids Art competition, in addition to all the dancing and singing activities.

Don't miss out on all the fun including Yoga demo, a Henna tattoo, Saree demo and dancing on the street to pulsating Indian music beats. 

Admissions

$6.00 Online

$7.00 At the Festival

Free for kids under Age 10

Rain or Shine the Festival will go on ...

Festival Dates

July 18 & 19, 2020

Festival Location

Belk Theater                     
130 North Tryon St.
Charlotte, NC 28202